This journey has begun with a press conference. After the press conference Road Shows, Quiz Contest, Leaflet distribution organized nationwide to maximize the participation at this campaign.
On the Selection Round, Gazi Tyres divided the entire country into 8 different regions. Starting from Chittagong, the program reached Dhaka after completing the tour in all the division. 836 cricketers achieved yes card from more than 25000+ participants. An experienced judge panel led by former national coach Mohammed Salahuddin was appointed to pick the best.
The 2nd phase of selection round held on the second day of the campaign deciding who will be getting the Yes Cap to get enrolled into BOOT CAMP. The 6-day long boot camp was held in BKSP along with the 68 participants who won the Yes Cap. The participants were trained, groomed and coached by the senior coaches of the country.
Finally, 22 best participants were selected and rewarded in the Grand Finale.
The entire campaign took 70 days to complete.
Side by side with this activation, all divisional cities & major districts were branded through billboards along with call to action messages. TVC’s were aired with high GRP. The entire campaign was also promoted through digital media. Advertorials, newspaper insertions, PR articles, RDCs & talk-shows gave extra mileage to build awareness of this campaign. 12 episodes were aired on GTV based on the whole campaign.
Gazi Tyres Cricketers Hunt
25-August-2016 to 02-November-2016
1/2 Asad GateMohammadpur, Dhaka-1207
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