Gazi Tyres Cricketer’s Hunt has been the first ever one of its kind, Integrated Campaign in Bangladesh, that successfully covered all possible marketing communication channels to build strong Brand Identity.
- Gazi Tyres divided the nation into 8 different regions.
- The campaign had 4 phases; Inauguration, Selection Round, Boot Camp & Grand Finale.
- It started with the Inauguration ceremony (Press Conference) on 25th August, 2016.
- Selection Round started from Chittagong and after 7 divisional cities the journey ended at Dhaka.
- 25,000+ cricketers participated in the selection round and 68 got selected from all over the country for the next step, Boot Camp.
- 6-day long boot camp was held in BKSP where they were trained, groomed and coached by senior famous cricket coaches.
- The campaign ended with a memorable Grand Finale, with the presence of BCB President & Directors, both National & International cricketers & well-wishers.
- All divisional cities & major districts were branded through billboards along with call to action messages. Roadshows, Leaflet distribution, social media, free online registration and call-center organized to maximize the participation. TVC’s were aired with high GRP. Advertorials, newspaper insertions, PR articles, RDCs & talk-shows gave extra mileage to build awareness of this campaign.
- 12 episodes were aired on GTV based on whole campaign.
